Managing Stakeholders Perspectives
Sunday, May 31st, 2009This summer i want to write mainly about stakeholders of a project.
“Any person who has some interest in a project or influenced by that project is a stakeholder of that project.”
In this blog i want to discuss about Stakeholders prospectives which is always a very tricky exercise for a Business Analyst.
A perspective is an overview and understanding of a stekholder about an organization or a specific situation. For example, in a bank, a cashier can think it important to give best services to customers. But a marketing director can think about giving best marketing services and sales of the bank. Here a cashier has a different perspective and a marketing director of the same organization(bank) has a different perspective.
A useful framework to manage stakeholders perspectives is CATWOE.
C - Customer
A - Actor
T- Transformation
W - World View
O - Owner
E - Environment
Stakeholders perspectives can be modelled using Business Activity Modelling(BAM) technique which i will discuss in my next blog.

